Stars, spotlights
and Eugene Levy’s
mother's shades.

Our involvement in this project began with the name, logo, and then a series of 4 full-page ads for Marketing Magazine targeting media buyers. Each ad featured an over-the-top character, obsessed with their unique passion, showing just how focused in this specialty web network could target. For the star-worshiping movie aficionado, we wanted a pair of equally glitterati-style shades, and the prop stylist delivered, with Eugene Levy’s mother’s own sunglasses, and a warning to take special care of them, or prepare to die!