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ZIPS Dry Cleaners
Selling dry cleaning during a pandemic.
THE CHALLENGE:
To create a series of Facebook ads for franchise-holders at ZIPS Dry Cleaners, during a pandemic, when few people were back at work or able to dress up and go out for dinner or a night on the town.
THE SOLUTION ~ STAGE ONE:
Home of the Big Idea recommended a 3-step strategy: First and most importantly, to let people know that ZIPS was open, and that all their stores and dry cleaning processes could help them stay safe and clean.
THE SOLUTION ~ STAGE TWO:
Next, we followed up with a more lighthearted approach, relating to the challenges many people faced while working from home.
THE SOLUTION ~ STAGE THREE:
Finally, we offered some hope for the future, encouraging people to dress up again.
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