OOH ~ IKEA
IKEA is known for its somewhat cheeky advertising. And what better time to imagine how beautiful your new IKEA bathroom could look, than when you’re standing (or sitting) in your old one.
Environics Analytics
Environics Analytics had a well known mascot – a cartoon geek, wearing thick glasses. He was always present on their advertising, helping you see Big Data more clearly, to focus in on the customers that mattered most.
Home of the Big Idea gave their geek character more legs, by offering his glasses to customers, thereby giving them instant Geek Vision.
Sheridan College
One of Sheridan’s graduates had been nominated for an Oscar for his work on Dragon Heart. In a moment of insouciance, our Creative Director doodled this dragon blowing smoke, perched atop the giant billboard.
And to our delight, they went with it, smoke and all, illuminating the night at College and Spadina in Toronto.