Four Seasons Hotels are known for their luxury, amenities and superlative service. When they launched Four Seasons Residence Clubs time-shared villas, Home of the Big Idea posed the question, “Can four walls set you free?” From this premise of freedom from every-day home-owner concerns, we created a series of double-page spreads, extolling the benefits of owned timeshare – your home away from home, with all the freedom and amenities of vacationing at a high-end hotel. We also developed their positioning line: Immersed in Intimacy. Surrounded by Service.