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Stiris Research had a hand-out with a drawing of a bug, with the line “What bugs you?” that they noticed was very successful at trade shows. Working with the bug concept, Home of the Big Idea found bugs and developed copy to demonstrate Stiris’s many benefits in the research field.
Stiris Research
Stiris claimed they were transparent and ethical, and would always show a client the results, even if it meant going back to the drawing board. So we put them to the test, with lines like, “The truth isn’t always pretty. But can you afford anything else?” which still stand on their site as a testament to the character of the company.
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