Tucker HiRise was a subsidiary of Great Gulf, developing unique and sustainable buildings that define urban Toronto. When they decided to build an independent brand, Home of the Big Idea rose to the occasion with inspiring web copy, detailing their lofty accomplishments.

 

The Tail of Tucker: When they first began their solo journey, the board members deliberated for hours, trying to think of a name for their new company. One of the staff had brought his dog to work, and the pup, being very affectionate, had been whining for attention throughout the debate. The president looked down, patted the dog, and said, “Let’s just name it after him.”And, in a unanimous vote, “Tucker” was born.